Год выпуска: 2013 Автор: Dragica Naumoska Издательство: LAP Lambert Academic Publishing Страниц: 56 ISBN: 9783659458330
Описание
Marketing communications are a good way for companies to promote their products/ services, to build corporate brand and brand of their products/services. The most used promotional activities for achieving the companies’ communication goals (introduction of products/services, creating awareness for products/services, encouraging customers for trying and using the products/service, improving the image of the company, creating a positive image for the brand, customer's education for easier usage of the products/service) are: advertising, direct marketing, publicity, public relations, personal selling, sales promotion, sponsorship and online marketing. The basic idea for writing on this subject was to underline the importance of the Internet marketing and online promotion techniques for promotion of the Macedonian companies.
