Год выпуска: 2011 Автор: Dr. Mamun Habib and Dr. Chamnong Jungthirapanich Издательство: LAP Lambert Academic Publishing Страниц: 132 ISBN: 9783843354790
Описание
This book is conducted to meet the purpose of studying the possibility of establishing a private university from global context.In order to make sure that a private university can survive and produce the desired outcomes, feasibility study must be conducted as it is a way to analyze data,information, situation, objectives and calculate system performance.This study focuses on three main considerations - marketing research, financial analysis and operational analysis. A research was conducted with well-designed survey questionnaire,as research tool with 132 respondents as sampling population, focused on their personal judgments in respect of higher education from Global context. All data from questionnaires have been analyzed by SPSS. Another main consideration is the financial analysis by the calculation of a university system performance, according to Churchman''s formula; the system performance was efficient, which would help in decision making to invest or establish a private...