Год выпуска: 2011 Автор: Aurelija Ulbinaite Издательство: LAP Lambert Academic Publishing Страниц: 124 ISBN: 9783844311471
Описание
Have you ever wondered how attractive the Lithuanian insurance market is? Some economic parameters indicate that this market is potentially attractive, especially from a foreign point of view. However, how much can it be attractive since it only contributes to a relatively small percentage of the country''s annual GDP? Why do foreign insurance companies increase their commitment in the insurance market of Lithuania? Is it the country''s economical development, its population with a large number of potential customers and large amounts of asset which could be insured? What are the opportunities in the Lithuanian insurance market? How attractive is it to go into business within this market? This work investigates these questions with a focus on the analysis of the insurance companies and the competition in the market. It also analyses the players, the concentration and the competitive ability of the acting companies, how and why they play in the market, as well as the...
