Год выпуска: 2013 Автор: Karoline Grosas Nordbo Nordbo and Kanoknapat Suksong Издательство: LAP Lambert Academic Publishing Страниц: 100 ISBN: 9783659350146
Описание
This study is designed to test whether or not animosity towards immigrants affects consumer animosity for an immigrant population’s country of ethnic origin. And if so, how does this relationship affect purchase intentions? The authors of this study develop a conceptual model of the marketing-sociology interface and discuss its implications for the theory and practice of marketing. The framework proposes animosity towards immigrants as an additional source for consumer animosity, as a supplement to the other previously discovered sources. We test and discuss the affect that animosity towards immigrants has on Norwegian purchase intentions towards Pakistani products. As an additive to the current research on consumer behaviour, the analysis here outlines animosity towards immigrants as an additional source of consumer animosity, an animosity that directly affects purchase intentions. Norwegian attitudes towards immigrants are partly influenced by fluctuations in the economy, along with...
