Retailing to Millennials Год выпуска: 2014Автор: Paola Giovanna BaruffaldiИздательство: LAP Lambert Academic PublishingСтраниц: 104ISBN: 9783659542886Описание For a fashion business to have the desired impact, it’s crucial to gain a deep understanding of the people it will be serving—not only what they need and desire, but what limitations they face, what motivates them, and what’s important to them. Based on a Design Thinking approach, the study of life experiences of Millennials worldwide and in Italy, resulted in the rethinking of retail space and merchandising selection for La Rinascente (an Thai owned Italian retailer operating upscale department store founded in 1865). This book aims to identify the intrinsic behavior of Millennials and deliver a direction on fashion business model and retail versus space design significance.
Похожие книги
William Talen, Bill Talen. What Should I Do if Reverend Billy is in My Store?. – М.: , 0. – 0 с. Retail To Hell. – М.: , 0. – 0 с. Marco Iansiti, Roy Levien. The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability. – М.: , 0. – 0 с. Elliot Ettenberg, Elliott Ettenberg. The Next Economy : Will You Know Where Your Customers Are?. – М.: , 0. – 0 с. Lauren Freedman. It's Just Shopping. – М.: , 0. – 0 с. Jack W. Plunkett. Plunkett's E-Commerce and Internet Business Almanac 2003-2004: The Only Comprehensive Guide to the E-Commerce & Internet Industry (PLUNKETT'S E-COMMERCE AND INTERNET BUSINESS ALMANAC). – М.: , 0. – 0 с. Jack W. Plunkett, Plunkett Research Ltd. Plunkett's E-Commerce and Internet Business Almanac 2001-2002 : The Only Comprehensive Guide to the E-Commerce & Internet Industry. – М.: , 0. – 0 с. Jack W. Plunkett. Plunkett's E-Commerce & Internet Business Almanac 2005: Your Reference Source to All Facets of the Internet Business (Plunkett's E-Commerce and Internet ... E-Commerce and Internet Business Almanac). – М.: , 2005. – 0 с. Hendrick Meyer-Ohle. Innovation and Dynamics in Japanese Retailing : From Techniques to Formats to Systems. – М.: , 2003. – 0 с. Michael Lord. Innovation that Fits : Moving Beyond the Fads to Choose the RIGHT Innovation Strategy for Your Business. – М.: , 2005. – 0 с. Andrea Nierenberg. Million Dollar Networking: The Sure Way To Find, Keep And Grow Your Business (Capital Business). – М.: , 2005. – 259 с. Plunkett's E-Commerce & Internet Business Almanac 2009: E-Commerce & Internet Business Industry Market Research, Statistics, Trends & Leading Companies ... E-Commerce and Internet Business Almanac). – М.: , 2009. – 602 с. Jin Zhan. Alternative Shops. – М.: Page One Publishing Private, 2006. – 268 с. The Transformation of Agri-Food Systems: Globalization, Supply Chains and Smallholder Farmers. – М.: , 2008. – 416 с. FROMM. MARKETING TO MILLENNIALS: REACH THE LARGEST AND MOST INFLUENTIAL GENERATION OF CONSUMERS EVER. – М.: , 2013. – с. Paola Giovanna Baruffaldi. Retailing to Millennials. – М.: LAP Lambert Academic Publishing, 2014. – 104 с. JOSE-LUIS ALVAREZ-GALVAN. Liberalization and retail. – М.: LAP Lambert Academic Publishing, 2010. – 112 с. Образцы работ
Задайте свой вопрос по вашей теме
Контакты
Поделиться
Мы в социальных сетях
Реклама
Отзывы
Вадим, 01.06 Марина, добрый день! Защитил на отлично. Большое спасибо!!!
