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Malaysian Consumer Decision Making Styles and Purchase Intention


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Год выпуска: 2012
Автор: Abdolrazagh Madahi
Издательство: LAP Lambert Academic Publishing
Страниц: 92
ISBN: 9783659176364
Описание
 "Consumer is always king". This statement indicates the importance and magnitude of consumers, so consumers behavior and their decision making should be studied in more depth and profundity. Nowadays, decision making and purchase intention are more complicated and more significant for consumers than in the past. Customers are encompassed by reports, advertisements, articles and direct mailings that provide large number of information. Moreover, different kinds of products, supplies, super markets and shopping malls make complexity and difficulty for consumers in the case of decision making. There are some reasons that motivate us to focus on young Malaysian customers. First of all, at the period of evolution from youth to early maturity, this customer segments have their unique consumer behaviors and attitudes. Secondly, young customers have the power to influence their family and shape family’s consumer behavior. Finally, the segments of juvenile customers are known as very special...

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