Год выпуска: 2012 Автор: Nusrah Samat Издательство: LAP Lambert Academic Publishing Страниц: 104 ISBN: 9783659243615
Описание
TQM is always said to provide a lot of benefits to the organization. One of them is better service quality, which is crucial for service organization in satisfying customers’ needs and wants. Also, it is said to influence the market orientation, which is important to enhance effective market and organizational performance. Furthermore, it was already established that the concept and principles underlying market orientation could improve organizational performance.
