Brand Portfolio Analysis in the Female Segment of Russian Market Год выпуска: 2011Автор: Yulia S. DenisovaИздательство: LAP Lambert Academic PublishingСтраниц: 96ISBN: 9783846534953Описание The main goal of the current master dissertation is the research of the brand portfolio architecture. Brand portfolio analysis is made from two perspectives: analysis of the theoretical concepts and models of the brand portfolio architecture; and the practical analysis of the Gillette Company brand portfolio in the female segment of Russian market. With this example the author aimed to make a practical application of the brand architecture theories and to check their viability in the real business cases.
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Мария, 01.12 Хочу поблагодарить за оказанную услугу и сказать спасибо за помощь в написании диплома. Я защитилась на 5. Вы мне во многом помогли. Еще раз спасибо. Я не ошиблась в выборе надежного сайта. Теперь, при случае, буду Вас рекомендовать.
