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Impact of globalization on Fast Moving Consumer Goods Industries



Год выпуска: 2012
Автор: Anil Pruthviraj Dongre
Издательство: LAP Lambert Academic Publishing
Страниц: 388
ISBN: 9783848484881
Описание
The book involved the study of impact of globalization on Fast Moving Consumer Goods Industries in Maharashtra state (India). For this purpose FMCG industries, which are operating & selling their products in Maharashtra state, are considered. As data was not available at regional level, data on all India basis considered. At the outset of the study the evolution of process of globalization discussed, for this, periods since 3000 BC to till date has been divided into three stages, that are ancient, medieval and modern and various incidences that shape the process of globalization agued accordingly. In the subsequent chapter impact of globalization on Indian industries as a whole and then on Fast Moving Consumer Goods industries has been studied. Further for the ease of the study the sub segment of FMCG industries took it into consideration.For the purpose of evaluation data regarding Sales, Profit before Tax & Income (PBIT), Profit after Tax (PAT), Export, Import, Internal & External...


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