Motivations for Chinese and Indian Consumers to Buy Luxury Brands Год выпуска: 2011Автор: George HeinemannИздательство: LAP Lambert Academic PublishingСтраниц: 80ISBN: 9783845405926Описание The growth of the Chinese and Indian economies has led to a growth for luxury brands in these markets. Luxury brands are finding that there are great opportunities to be had in investing and developing their products for these two markets. The aim of this piece of research is two-fold. The first is to uncover what motivations Chinese and Indian consumers have for buying luxury brands. The second is to compare the results and to ascertain to what degree they are similar or different. This will allow both researchers and practitioners to understand these markets better, and to make better-informed strategic decisions accordingly.What was discovered were motivations shared between the two cultures, and motivations distinctive to either Chinese or Indian consumers.
Похожие книги
Helena Norberg-Hodge, Peter Goering, John Page, International Society for Ecology and Culture. From the Ground Up: Rethinking Industrial Agriculture. – М.: , 0. – 0 с. Environmental Action Programme for Central and Eastern Europe, Richard Ackermann, Ministerial Conference "Environment for Europe, World Bank, Organisation for Economic Co-Operation and Development. Environmental Action Programme for Central and Eastern Europe: Setting Priorities : Abridged Version of the Document Endorsed by the Ministerial Conference, Lucerne, Switzerland, 28-30 April, 1993. – М.: , 0. – 0 с. American Society for Training and Develo, American Society for Training. Info-Line Guide to Training Evaluation.: An Info-Line Collection (Info-Line Collection). – М.: , 0. – 0 с. Fernando J. Gonzalez, Salman M. A. Salman, World Bank, Institutional Reform for Irrigation and Drainage Workshop. Institutional Reform for Irrigation and Drainage: Proceedings of a World Bank Workshop (World Bank Technical Paper, 524). – М.: , 0. – 0 с. United Nations. Economic and Social Commission for Asia and the Pacific. Statistical Yearbook For Asia And The Pacific 2007 (Statistical Yearbook for Asia and the Pacific/Annuaire Statistique Pour L'asie Et Le Pacifique). – М.: , 2008. – 189 с. United Nations. Economic and Social Commission for Asia and the Pacific. Eco-efficiency: A Practical Path to Sustainable Development, a Reference for Eco-efficiency Partnership in North-east Asia (Economic and Social Commision for Asia and the Pacific). – М.: , 2008. – 80 с. United Nations. Economic and Social Commission for Asia and the Pacific. Transport and Communications Bulletin for Asia and the Pacific: Container Transportation by Railways (Economic and Social Commission for Asia and the Pacific). – М.: , 2008. – 126 с. European Commission European Commission and Directorate-General for Research and Innovation Director. Upgrading of High Moisture Low Rank Coal. – М.: LAP Lambert Academic Publishing, 2013. – 100 с. European Commission European Commission and Directorate-General for Research and Innovation Director. Upgrading of High Moisture Low Rank Coal to Hydrogen and Methane. – М.: Dictus Publishing, 2013. – 100 с. European Commission European Commission and Directorate-General for Research and Innovation Director. Sealing of Underground Respositories for Radioactive Waste in Salt. – М.: Dictus Publishing, 2011. – 312 с. European Commission European Commission and Directorate-General for Agriculture and Rural Developmen. Genetic Resources in Agriculture 1. – М.: Dictus Publishing, 2013. – 92 с. European Commission European Commission and Directorate-General for Agriculture and Rural Developmen. Genetic Resources in Agriculture. – М.: Dictus Publishing, 2013. – 92 с. European Commission European Commission and Directorate-General for Research and Innovation Director. Environment and Health Funded by the Seventh Framework Programme. – М.: Dictus Publishing, 2013. – 524 с. European Commission European Commission and Directorate-General for Research and Innovation Director. EU Research for the Environment 2007-2013. – М.: Dictus Publishing, 2013. – 52 с. European Commission European Commission and Directorate-General for Research and Innovation Director. Economic Change, Unequal Life-chances and Quality of Life. – М.: Dictus Publishing, 2013. – 152 с. European Commission European Commission and Directorate-General for Agriculture and Rural Developmen. Rural Development in the European Union. – М.: Dictus Publishing, 2013. – 420 с. European Commission European Commission and Directorate-General for Research and Innovation Director. Understanding and Mastering Coal Fired Ashes Geopolymerisation Process. – М.: Dictus Publishing, 2013. – 120 с. Образцы работ
Задайте свой вопрос по вашей теме
Контакты
Поделиться
Мы в социальных сетях
Реклама
Отзывы
Марина Марина, материалы дошли, всё открылось. Так что всё замечательно. БОЛЬШОЕ СПАСИБО!!! Было приятно с вами работать (вернее это вы за нас работали, но всё же...) Спасибо.
