Rebranding by Strategic Alliances Год выпуска: 2014Автор: Idreas KhandyИздательство: LAP Lambert Academic PublishingСтраниц: 144ISBN: 9783846589588Описание Provides valuable insights about the challenges multinational companies face in a post-globalization business environment. The factors that could make them irrelevant to the market, how they mitigate that risk of becoming irrelevant to the market place. Thoroughly discusses the brand architecture and the factors that drive the rebranding process, the reasons companies need to rebrand and the various modes of rebranding with special focus on the Nokia-Microsoft strategic alliance.
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Влад, 08.12 Юля, спасибо за файлы. Я посмотрел, осталось сделать совсем чуть-чуть. В следующий раз я обращусь к вам раньше начала зачетной недели )). Спасибо!
