Год выпуска: 2012 Автор: Malik Jawad Saboor,Adil Paracha and Shailendrakumar Arya Издательство: LAP Lambert Academic Publishing Страниц: 144 ISBN: 9783847323648
Описание
This book tries to explain the macro-environmental factors affecting the South Asian Businesses in Britain using PEST analysis to have a holistic view of these businesses. It also focuses on understanding the business approach of South Asian Entrepreneurs which is markedly different from their white and other ethnic counterparts through SWOT and TOWS analysis to generate recommendations for the Entrepreneurs, Banks and the Government.
