Год выпуска: 2012 Автор: Morteza Tabassi,Mehdi Mohammadi Poorangi and Kamarulzaman Bin Ab Aziz Издательство: LAP Lambert Academic Publishing Страниц: 172 ISBN: 9783847340744
Описание
Mobile commerce in Malaysia is still at an initiative stage, although there have been few essays to investigate the challenges and its opportunities. This book tries to explore mobile commerce usage in Malaysia from the technology acceptance model perspective and to determine the factors that affect this technology among Malaysian users. A review of literature has been accomplished mostly in the mobile commerce sphere. Then, from the adoption theory and TAM perspective, the strength and weakness of this adoption among researchers, developers and end-users who are the targeted group of this research are estimated.
