Год выпуска: 2012 Автор: Abinel Mahaso Издательство: LAP Lambert Academic Publishing Страниц: 104 ISBN: 9783659221705
Описание
The study investigates the determination and analysis of demand forecasting and management practices in fast moving consumer goods companies operating in unstable economies in the case of Zimbabwe. Experimental and descriptive research designs which make up the quantitative research design were adopted. In this study, questionnaires were used as data collection tools. Organisations in the manufacturing sector appreciate the role of demand forecasting and that their operations are demand driven and a few companies operating are capacity driven.For those organisations which are demand driven to estimate demand, there is a need to quantitatively estimate the impact of demand from various marketing, merchandizing, and sales activities. The benefits of demand forecasting were found to be proper production planning and setting up of volume targets while political interference, lack of proper technology and market volatility are the challenges that are faced in coming up with demand...
