Год выпуска: 2011 Автор: Fernanda de Tavares Canto Guina and Janaina de Moura Engracia Giraldi Издательство: LAP Lambert Academic Publishing Страниц: 248 ISBN: 9783847318521
Описание
Pre-established ideas about countries can interfere in consumers’ attitudes concerning products from these nations, phenomenon known as the country origin effect. Even though Brazil has become the main beef exporter of the world, its leadership has been criticized, for some people believe that the Brazilian livestock is responsible for Amazon deforestation, slave work and low concern for animal health. This book aimed to analyse the country-of-origin effect for the Brazilian beef in Europe, including a quantitative and a qualitative part. Besides the bibliography research, interviews were made with representatives of Brazilian beef exporters and European importer. The quantitative step involved a survey administrated with students and professionals from Europeans universities in France, England, Ireland, and Germany. This book concluded that beliefs about Brazil can be different according to the perceived similarity between the respondent’s country and Brazil, and to demographic...