Год выпуска: 2011 Автор: Mudassir Hayat Khan Издательство: LAP Lambert Academic Publishing Страниц: 56 ISBN: 9783844305838
Описание
Indian Retail Industry is growing at a fast pace. For last few years Big Bazaar, the leader in retail sector in India had not faced any major competition. But with launch of More Hyper store by Aditya Birla Group in North India it has got strong competitor. As the retail sector in India has a lot of scope for growth in coming years, a lot of new players are entering the market big time. The Book gives an insight into the proactive approach adopted at store level in Big Bazaar to face the competition. It gives a deep insight into the methods and techniques adopted by managers at store level to analyse the competitor,its strengths and weaknesses and that of their own store to tackle the competition. The analysis is based on customer mapping and price mapping of both stores. The analysis should help to throw some light on the competition in retail sector in India and the problems and challenges faced by the big retailers in attracting customers to their stores. The book should be...
