Ways of Press Promotion Год выпуска: 2012Автор: Joanna MikoszИздательство: LAP Lambert Academic PublishingСтраниц: 80ISBN: 9783659178511Описание The book presents different ways of press promotion. Author gives her own Polish examples but also introduces methods used by foreign publishers. She also discusses stratiegies and advertising campaigns of publishers. The conclusions made by the publication may cause some reflection on press promotion and its results. The book is ideal for those who wish to learn about ways of press promotion and press advertising media market in Poland.
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