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Adoption of Green Marketing and Performance of Kenyan Tea Firms



Год выпуска: 2014
Автор: Francis Ofunya
Издательство: Scholars' Press
Страниц: 296
ISBN: 9783639717235
Описание
The study explores the influence of adoption of green marketing on performance of the Kenya tea firms with performance measures being environmental performance, competitiveness, operational performance, and net income generated over a period of five years. The study was guided by specific objectives which included establishing the extent of adoption of green marketing by the Kenya tea firms; evaluating the relative influence of drivers for adoption of green marketing by the Kenya tea firms; and assessing the influence of green marketing on performance of the Kenya tea firms. A descriptive survey was undertaken, the population of study being all tea factories in Kenya operating under East Africa Tea Traders Association, whose number stood at 73 as at June 30th 2010. A sample of 63 tea factories was selected to participate in the study and primary data was collected with the aid of a self-administered questionnaire, targeting environmental management representatives of the selected...


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Мария
Здравствуйте Марина! Вчера была защита диплома.Хочу выразить вам слова благодарности. Диплом после вашего сопровождения очень понравился, оценка 5! Огромное Вам спасибо за вашу работу!Успехов вам! Буду вас рекомендовать всем своим друзьям!