Research on Dealer Satisfaction Год выпуска: 2012Автор: Narayanan Venkatesan and Saji GeorgeИздательство: LAP Lambert Academic PublishingСтраниц: 144ISBN: 9783659257513Описание Understanding dealers had always been a complex activity and corp-orates/marketers/researchers have been making consistent efforts to study dealer satisfaction for the purpose of enhancing business through better customer relationships and customer satisfaction. Dealers are brand ambassadors of the company and they are direct link between the company and the market, the study of dealer satisfaction becomes all the more important for the company to succeed. This books aims to get an overview about dealer's satisfaction by taking a case study approach.
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