Год выпуска: 2014 Автор: Yonas Berhanu Hailu Издательство: LAP Lambert Academic Publishing Страниц: 112 ISBN: 9783659498022
Описание
Today the market place is very dynamic vibrant and competitive. The customers are smarter, more informed,and have an access to many channels and choices which they take little time to exercise. Customer can easily defect to competitors who promise better offerings at low prices. Therefore, the key strategy that companies would follow to make their customers loyal in this turbulent environment is Relationship Marketing.
