Год выпуска: 2014 Автор: Hasnat Sher Издательство: LAP Lambert Academic Publishing Страниц: 84 ISBN: 9783659581007
Описание
This Book is about Pakistan as a Nation Brand. This book provides insight to Brand Pakistan as a Nation and its different cities as Destination/Place Brand. The concepts of Nation and Place branding are not old and they have recently emerged in marketing literature. They are getting extra ordinary importance due to Globalism and free Media, also the Nations and Places are constantly competing with each other for distinguishable positioning, image and identities. The advancement in technology has also affected the market of countries. This compelled the countries to start using methods through which they can gain the attention of the world.
