Год выпуска: 2009 Автор: Sungick Min and David K. Stotlar Издательство: LAP Lambert Academic Publishing Страниц: 132 ISBN: 9783838319629
Описание
The purpose of this study was to examine sport reporters'' perceptions of the effectiveness of sport public relations practitioners'' influence tactics. This examination explored how sport reporters perceive sport public relations practitioners'' tactics using the components of Cialdini''s influence model. In particular, the following research questions were investigated: (a) How do Korean sport reporters perceive sport public relations practitioners'' tactics, based on the principles of Cialdini''s influence model? and (b) How do Korean sport reporters change their news content due to the sport public relations practitioners'' influence tactics? The findings indicated that among the sport public relations practitioners'' influence tactics, reciprocation was used as the usual method to determine the effectiveness of sport public relations practitioners'' influence practices in Korea. In this study, all sport reporters commented they had received gifts, dinner invitations, golfing,...
