StratIT - Strategy and Information Technology in Interactive Business Год выпуска: 2010Автор: Ulla AhlforsИздательство: LAP Lambert Academic PublishingСтраниц: 380ISBN: 9783838326122Описание Business success if often considered as an outcome of one specific strategy or tactical choice in a given time or business setting. A certain business model has also been seen as a crucial success factor especially in technology-driven markets. This book takes a closer look at strategy and its successful implementation in an e-business context. The context is first depicted to include various channels and ways of activity. The book shows how a combination of strategic approaches and decisions, implemented taking the benefits of technology and other resources is what it takes to create truly interactive business and success in it. A review on criteria for measuring firm performance is included.
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