Год выпуска: 2010 Автор: Faustino Taderera Издательство: LAP Lambert Academic Publishing Страниц: 616 ISBN: 9783838365671
Описание
Faustino Taderera, the celebrity and towering figure, the most published, polished and celebrated Marketing, International Business & Supply Chain Strategist, academic, icon and guru in Zimbabwe and Africa, wrote this book, Principles and Practice of Exports, as a compulsory course at undergraduate and postgraduate level for many exports, shipping, logistics and related qualifications and covers, among others:- export marketing research; cargo and export credit insurance; TPOs; trading blocs; documentation; shipping and forwarding agents; export packaging; sales agents and distributors; hedging; new product development; financing for exports; export costing and pricing; national branding; risk management; pre and post-shipment inspection; export plans and strategic planning. This is the export answer book and companion for researchers, students and practitioners. With this 10th book Faustino Taderera is now the undisputed Tom Peters of Zimbabwe, Africa and the...
