Год выпуска: 2010 Автор: Faustino Taderera Издательство: LAP Lambert Academic Publishing Страниц: 644 ISBN: 9783838374383
Описание
Faustino Taderera, the celebrity and towering figure, is one of the finest International Business and Marketing brains in the world and one of the most published business academics, icons and gurus and is nicknamed, "The Tom Peters of Zimbabwe, Africa and the Middle East." His students call him, "The Rumbler, the Caterpillar, the Rollercoaster and King Solomon," mainly for his passion, depth and incisive research in these areas. This book, The Pillars of Marketing, his 33rd book, is a necessary companion for top public and private sector bureaucrats and covers, among others, topics such as:- strategic marketing planning; territory management; overview of world economy; marketing plans; strategies for the 4 Ps; the world drug problem; consumer behaviour; national branding; globalization strategies. Faustino Taderera is now one of the world’s most eminent and distinguished marketing researchers. Faustino always says, "Golden fish have no hiding place. I am the Socrates, Aristotle and...
