Год выпуска: 2010 Автор: Faustino Taderera Издательство: LAP Lambert Academic Publishing Страниц: 640 ISBN: 9783838384016
Описание
Faustino Taderera, the celebrity and towering figure, is one of the finest International Business and Marketing brains in the world today and one of the most published business academics, icons and gurus nicknamed, "The Tom Peters of Zimbabwe, Africa and the Middle East." His students call him, "The Rumbler, the Caterpillar, the Rollercoaster and King Solomon." This book, Marketing Management, his 41st book, is a breakthrough and unique companion for marketing students, professors and practitioners and has a lot of breakthrough research papers by the author and others. It is now accepted worldwide that good marketing management is only possible where there is good national governance, otherwise it will be wasted effort at firm or micro-level as corrupt and incompetent politicians destroy value. Faustino Taderera is now one of the world''s most eminent and distinguished international marketing strategists. Faustino always says, "Golden fish have no hiding place. I...
