Strategic Marketing Management: A Means-End Approach Год выпуска: 0Автор: Mark E. ParryИздательство: Страниц: 0ISBN: 0071372229Описание Strategic Marketing Management provides a logical approach for developing and positioning corporate and product brands, and skillfully managing those brand positions over time. Case studies and examples illustrate how to maximize benefits froma "first-mover" strategy, navigate a brand extension, set priorities when establishing brand meanings, and more. Whether branding new product lines or managing brand meanings for established products, this accessible, concise guide helps marketing executives assess market trends, make branding decisions quickly and confidently—then execute those decisions with precision.
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Серафим (При заказе следующих работ) Большое спасибо за прошлогодний цикл работ. Все получилось замечательно. Чуть позже скину еще две темы. С Вами приятно иметь дело :) Между прочим... по секрету одна из тем будет такая же противная. Но Вы же умница, Вы справитесь :))
