Год выпуска: 2010 Автор: NIKOLAOS KOUTRIS Издательство: LAP Lambert Academic Publishing Страниц: 92 ISBN: 9783843364546
Описание
There is an ongoing research for a more effective communication of product information in the online context. Communicating effectively such information has major influence over consumer''s behavioral intentions and it becomes a challenge for academia and online retailers when it comes to experience goods. This research paper aims to better understand and identify the patterns that will enhance the information communication towards consumers, by reinforcing their trust, their informational satisfaction and their intention to purchase the good. The findings are of major managerial importance and academic significance.
