Год выпуска: 2011 Автор: Habib ur Rehman and Muhammad Tariq Yousafzai Издательство: LAP Lambert Academic Publishing Страниц: 164 ISBN: 9783844309386
Описание
This manual has been designed keeping in view the general requirements SUIT course syllabus for Principles of Marketing. The book covers concepts such as basic approaches to marketing, Product, Price, Placement and Promotion and helps build conceptual background with emphasis on Practical applications. Care has been taken to keep the language simple and approach integrated to help students learn above the language barrier.
