Impact of Social Media as a Marketing Tool in India Год выпуска: 2011Автор: Sudhanshu Ashwini,Prashant Bansal and Ritwik JainИздательство: LAP Lambert Academic PublishingСтраниц: 56ISBN: 9783844396010Описание Social Media as a tool for communication is getting popular by the day. 60% of respondents use social media for product consultation among peers. Also people put more importance to their Social Media Status. This is more prominent among females as compared to the males. Social Media Advertising has low impact on the respondents. It still has a long way to go before being recognized as a powerful marketing tool in India.
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