Adaptation of controllable variables in marketing mix Год выпуска: 2012Автор: Aravind AgastyarajuИздательство: LAP Lambert Academic PublishingСтраниц: 108ISBN: 9783659117312Описание A brief study about marketing mix and culture. This work is related to Volvo group India, how the company adapted controllable variables in its marketing mix with respect to the tastes and trends of people with various cultural backgrounds. I tried to find the company action towards reaching the people with sound marketing mix strategies. Apart from marketing mix i have chosen culture as a main factor that influences the marketing. I have applied Hofstede's model and Fons Trompeenars cultural dimension model to explain the customers behavioral attitude, which is driven by the culture.
Похожие книги
Richard C. Maddock. Motigraphics : The Analysis and Measurement of Human Motivations in Marketing. – М.: , 0. – 0 с. Mark N. Clemente. The Marketing Glossary: Key Terms, Concepts and Applications in Marketing Management, Sales, Advertising, Public Relations, Direct Marketing, Market Research, Sales promotion. – М.: , 0. – 0 с. Peter O. Christensen, G. A. Feltham. Economics of Accounting: Volume I: Information in Markets (Springer Series in Accounting Scholarship). – М.: , 2004. – 616 с. Robert Simons. Levers of Control: How Managers Use Innovative Control Systems to Drive Strategic Renewal. – М.: Harvard Business School Press, 1995. – 232 с. The Editors of Black Issues in Higher Education. The Unfinished Agenda of Brown v. Board of Education. – М.: , 2004. – 256 с. The Editors of Black Iissues in Higher Education (BIHE). The Unfinished Agenda of the Selma–Montgomery Voting Rights March. – М.: , 2005. – 240 с. ICAA (The Institute of Chartered Accountants in Australia). Financial Reporting Handbook 2008. – М.: , 2008. – 0 с. ICAA (The Institute of Chartered Accountants in Australia). Financial Reporting Handbook 2010. – М.: , 2010. – 1992 с. ICAA (The Institute of Chartered Accountants in Australia). Auditing and Assurance Handbook 2010. – М.: , 2010. – 0 с. Adam Bekele,Belay Kassa and Belaineh Legesse. Commercial Orientation of Smallholder Farmers in Risk-Prone Areas. – М.: Scholars' Press, 2012. – 264 с. Archana Palle,Jagan Mohan Maligi Reddy and G.D.S. Kumar. Climate Variability in Castor crop- a farmers perspective. – М.: LAP Lambert Academic Publishing, 2013. – 188 с. Terkula Joseph Maga. Pattern of Genetic Variability in Aboriginal Nsukka Yellow pepper. – М.: LAP Lambert Academic Publishing, 2014. – 116 с. Getachew Megerssa Bekele. Adaptation to Climate Variability Among Pastoralist:. – М.: LAP Lambert Academic Publishing, 2012. – 144 с. Shahila Zafar. Adaptation of Oral- literary Forms in Toni Morrison''s Novels. – М.: LAP Lambert Academic Publishing, 2010. – 92 с. Donna Ehrlich. Adaptation of Business Processes in SMEs. – М.: LAP Lambert Academic Publishing, 2011. – 120 с. Ali Khosraviani. Marketing Mix and Its Influence on Hypermarkets Brand Equity. – М.: LAP Lambert Academic Publishing, 2012. – 80 с. Aravind Agastyaraju. Adaptation of controllable variables in marketing mix. – М.: LAP Lambert Academic Publishing, 2012. – 108 с. Образцы работ
Задайте свой вопрос по вашей теме
Контакты
Поделиться
Мы в социальных сетях
Реклама
Отзывы
Ольга, 13.05 Мой научник проверил работу. Вот что он ответил: По-моему, все очень достойно. У меня самые благоприятные впечатления от работы. Теперь главное - подготовить выступление. Так что спасибо Вам огромное, Марина Михайловна! Буду прошивать и готовить презентацию. Надеюсь, смогу ярко выступить.
