Price Perception And Reputation Dimensions’ Effects On Attitude Год выпуска: 2012Автор: Haidong Chen and Saalem SadequeИздательство: LAP Lambert Academic PublishingСтраниц: 76ISBN: 9783659140068Описание This study empirically investigated the effects of consumer price perception dimension and reputation dimension on attitude toward private label brands among young Swedish consumers. Consumer price perception dimension includes value consciousness, price consciousness, and price-quality association factors. Reputation dimension includes retailer’s reputation, existence of word-of-mouth (WOM), positive WOM, and negative WOM. Measurement scales for consumer price perception dimensions were taken from Baltas (1997) and Burton et al. (1998). New measurement scales were developed for factors under the reputation dimension. The reliability and validity of all the factors used in the study have been discussed.
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Саяна Уважаемая Юлия, Спасибо Вам большое за консультации по курсовой и реферату. Вы мне очень помогли. Буду Вас всем рекомендовать. :)
