Год выпуска: 2012 Автор: Anukrati Sharma Издательство: LAP Lambert Academic Publishing Страниц: 664 ISBN: 9783659270604
Описание
Tourism occupies a place of cardinal importance in the Indian Economy. Tourism provides employment to lakhs of people of this country. Further, it generates foreign exchange reserves. India is a place of tourist attraction for its natural beauty and historical monuments. There is great potential of development of tourism in the country. However, on account of ineffective marketing strategies India is not able to attract sufficient foreign tourist. A suitable marketing strategy is required to promote tourism in the country. Rajasthan, the land of forts, places and havelies, is one of the main attractions of tourists, both, foreign as well as domestic. The golden Triangle ( Jaipur-Delhi-Agra ) is a major attraction for foreign tourists. It is,therefore, important to study marketing of tourism in Rajasthan. Thus, in this study as attempt has been made to evaluate product, price, promotion and place strategies relating to tourism in Rajasthan. In the study an effort has also been made...
