Different Modes to Enter India Год выпуска: 2013Автор: Gursharan SodhiИздательство: LAP Lambert Academic PublishingСтраниц: 124ISBN: 9783659452840Описание It is observed that in this world of globalization, all the international brands/ companies are looking to expand in different parts of the world but with different approaches. It is very interesting to identify why different companies of similar industry prefer different modes of entry to expand in same market of a country. Therefore, the purpose of this research is to explore the modes of foreign entry used by the multi-international companies.
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