Disruptive Innovation – A Strategy for New Product Development? Год выпуска: 2010Автор: Tom PageИздательство: LAP Lambert Academic PublishingСтраниц: 64ISBN: 9783838331355Описание Disruptive Innovations have the ability to completely change the market within which they interact. They can do this to a much greater degree than sustaining innovations. Disruptive products encroach on the mainstream through two methods. Either they will offer a radical advancement in technology, or they will offer an alternative benefit at the expense of traditional performance criteria, allowing a new market to be created which ultimately becomes the mainstream. The aim of this study was to investigate whether disruptive innovation, when used as a strategy in the development of new products, can guarantee success. Performance attributes and consumer perceptions of disruptive products were analysed in order to gain a greater understanding of the importance of disruption and whether or not it could be used as a tool to ensure success.
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Оксана Спешу сказать Вам огромное бесконечное спасибо за помощь при сопровождении диплома Финансовая стратегия предприятия. Я защитила диплом на отлично, все прекрасно. Еще раз спасибо, удачи в дальнейшей деятельности, с уважением и благодарностью, Оксана.
