Business-to-business relationships Год выпуска: 2010Автор: Martin HingleyИздательство: LAP Lambert Academic PublishingСтраниц: 336ISBN: 9783838367460Описание This book constitutes analysis of a collection of works published in international business and marketing journal papers, underpinning a review of the subject of Relationship Marketing (RM) in the context of business-to-business marketing exchange. Case material supporting this thesis contributes context for the study of business relationships from the viewpoint of stakeholders and their organisations engaged in partnered and network interaction.
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