Год выпуска: 2010 Автор: Masood Ahmed Издательство: LAP Lambert Academic Publishing Страниц: 128 ISBN: 9783843374897
Описание
In today''s business world customers have much more choices and alternatives as they had in past, this exposes the fact that if a customer is not happy or satisfied with a service, product or brand he has plenty of preferences, substitutes and replacements to source it elsewhere. The book in your hand explores all the dimensions of customer loyalty in telecom sector of Pakistan and discusses all its major players. Mobilink Pakistan being first GSM service provider of mobile telecom business in Pakistan since 1994 and offering a wide range of products and services to its 30 million customers.Company is operating with two brand names Mobilink“Jazz” for pre-paid customers and Mobilink “Indigo”for its post paid or monthly line rental customers.This book evaluate all the possible factors that affect customer loyalty of all major players in the telecom industry including, mobilink, Ufone, telenor, warid and Zong. Mobilink enjoyed itsmonopoly from 1994-2001, with the...
Спешу сказать Вам огромное бесконечное спасибо за помощь при сопровождении диплома Финансовая стратегия предприятия. Я защитила диплом после консультаций с вами на отлично, все прекрасно. Еще раз спасибо, удачи в дальнейшей деятельности, с уважением и благодарностью, Оксана.