A theory of value for all-inclusive vacations Год выпуска: 2011Автор: Teoman DumanИздательство: LAP Lambert Academic PublishingСтраниц: 192ISBN: 9783844312737Описание Consumers today are more value conscious than ever before. Understanding what defines value for consumers is key for business success. This book expands the value models for all-inclusive travel products. Both rational and experiential factors are investigated to frame value perceptions of cruise vacatiners. A deeper understanding of how pleasure travelers value or undervalue vacation products can help the pleasure travel industry to design and produce products that are more suited to the needs of vacationers.
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Вадим Марина, добрый день! Защитил на отлично. Большое спасибо!!!
