Permission Marketing Год выпуска: 2012Автор: Chaitanya Vyas and Darshana DaveИздательство: LAP Lambert Academic PublishingСтраниц: 156ISBN: 9783847336068Описание This book is a result of primary research about customers' Awareness, Perceptions, & Preferences in the six major cities of Gujarat state of India. Attempt has been made to get insight of level of customer awareness about permission marketing, and customers' perceptions and preferences about unwanted marketing communications, particularly, unwanted tele-calling, SMS, Spam, direct mail etc. Suggestions are made to help marketers in designing effective and anticipated marketing communication strategy.
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