Год выпуска: 2010 Автор: Theo Bosma Издательство: LAP Lambert Academic Publishing Страниц: 160 ISBN: 9783838300665
Описание
Today’s global economy is changing the fundamental nature of businesses and populations. In short, we are no longer constrained by national boundaries, but have become part of an interdependent global network. One of the key changes this has triggered is the need to communicate effectively in different situations with people from different cultures and languages. It is now recognized that linguistic and cultural knowledge are two of the most vital areas of knowledge that organizations must acquire if they are to integrate, progress and succeed in the marketplace. Conflict is unavoidable. Effective cross-cultural communication is critical for an organization to move successfully through conflict that they encounter doing global business. Because of this change, it is important to understand what skills leaders must have. The two factors that this study explores are the key cultural factors affecting effective communication and the key communication issues in conflict...
