Audience Behaviour towards Television Advertisements Год выпуска: 2012Автор: SaiGanesh SomasekaranИздательство: LAP Lambert Academic PublishingСтраниц: 156ISBN: 9783659252785Описание Advertisements play a major role in the purchase decision; they provide a real picture of the product and act as a good source of information. Television advertising has improved a lot and the application of creativity in advertising is amazing. The study focused on how audience behave and respond to the advertisements. Influence of ads, likeable factors in the television commercials and avoidance behaviour of the audience are also covered.
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Владимир, 11.10 Здравствуйте Юлия! Спасибо за работу, защитил на пять. Думаю скоро обратиться опять, правда, уже не с такими сжатыми сроками.
