Написать рефераты, курсовые и дипломы самостоятельно. Антиплагиат.
Студенточка.ru: на главную страницу. Написать самостоятельно рефераты, курсовые, дипломы в кратчайшие сроки
Рефераты, курсовые, дипломные работы студентов: научиться писать самостоятельно.
Контакты Образцы работ Бесплатные материалы
Консультации Специальности Банк рефератов
Карта сайта Статьи Подбор литературы
Научим писать рефераты, курсовые и дипломы.


подбор литературы периодические источники литература по предмету

Customers' Perception towards Marketing Strategies of Commercial Banks


Похожие книги   Готовые работы

Год выпуска: 2014
Автор: T.S. Uma Rani and Natarajan Panchanatham
Издательство: Scholars' Press
Страниц: 284
ISBN: 9783639703283
Описание
 The study examines the customers’ perception towards the marketing strategies of commercial banks. For rapid economic development, commercial banks have emerged as key financial agencies. Indian banking system relays upon its customers. But, customers’ are varying by socio-economic and cultural backgrounds and their perception about banking services and marketing strategies differs from customer to customer. A structured questionnaire was prepared with general profile, psychological variables of bank customers and marketing strategies of commercial banks. Researcher has adopted descriptive research design and Convenience sampling with the sample size of 493 respondents in Tiruchirappalli, Tamil Nadu, India. Statistical tools such as factor analysis, Friedman test, Chi square, ANOVA, t-test, regression and inter correlation were used for analysis. The results showed that both the variables namely general profile and psychological variables influence the perception of the customers’...

Похожие книги

  1. Anett Janek. The Marketing Strategy of METRO Commercial Ltd. – М.: , 2008. – 96 с.
  2. Rainer Matiasek. Marketing Strategies of International Retail Banks: Between Standardization and Adaptation in Central and Eastern Europe. – М.: , 2009. – 84 с.
  3. ZAHARIAH SAHUDIN,Hasni Abdullah and Norbaiti Tukiman. Financial performance of commercial banks during financial crisis. – М.: LAP Lambert Academic Publishing, 2012. – 68 с.
  4. Pastory Dickson. Modelling Perfomance Of Commercial Banks In Tanzania: panel Evidence. – М.: LAP Lambert Academic Publishing, 2012. – 172 с.
  5. Nitya Sharma. Marketing Strategies of Small Scale Industries in Punjab. – М.: Scholars' Press, 2014. – 428 с.
  6. R. Nithya. Customer Response towards Marketing of Packaged Drinking Water. – М.: Scholars' Press, 2014. – 160 с.
  7. Suriya Murthi,Mahalakshmi V. and Karthik R. A Study on Customer Perception towards Internet Banking. – М.: LAP Lambert Academic Publishing, 2012. – 112 с.
  8. T.S. Uma Rani and Natarajan Panchanatham. Customers' Perception towards Marketing Strategies of Commercial Banks. – М.: Scholars' Press, 2014. – 284 с.
  9. Dhundi Raj Bhattarai. Competitive Advantage of Commercial Banks in Nepal. – М.: LAP Lambert Academic Publishing, 2012. – 168 с.
  10. V. Maha Lakshmi and M.G. Saravana Raj. Customer Perception about Value Added Services Rendered by Banks. – М.: LAP Lambert Academic Publishing, 2014. – 88 с.
  11. Sunil Kumar Yadav. Marketing strategy of HUL food product's for Customer. – М.: LAP Lambert Academic Publishing, 2013. – 112 с.
  12. JOHN G. GATSI and RICHARD K. AKOTO. DEBT POLICY AND PROFITABILITY OF COMMERCIAL BANKS IN GHANA. – М.: LAP Lambert Academic Publishing, 2010. – 84 с.
  13. Firew Bekele. Determinants of Commercial Banks' Profitability in Ethiopia. – М.: LAP Lambert Academic Publishing, 2013. – 72 с.
  14. Sandeep Goel. Financial Performance of Commercial Banks in India in Post Reforms Era. – М.: LAP Lambert Academic Publishing, 2012. – 308 с.
  15. Karamala Padmasree Jalandhar. Reforms of Commercial Banks. – М.: LAP Lambert Academic Publishing, 2014. – 248 с.
  16. Darwin Azaga. Measuring Technical Efficiency of Commercial Bank of Ethiopia. – М.: LAP Lambert Academic Publishing, 2013. – 80 с.
  17. James Odongo and Samuel Odeke. Interest rate risk exposure&Fin.Performance of commercial banks-Uganda. – М.: LAP Lambert Academic Publishing, 2014. – 52 с.

Посмотреть другие результаты поиска

Образцы работ

Тема и предметТип и объем работы
Разработка нового товара в маркетинге
Маркетинг 		Курсовая работа
40 стр.
Последствия операции НАТО
Политология 		Диплом
80 стр.
Слияния и поглощения Мировая и Российская практика
Мировая экономика 		Диплом
99 стр.
Привлекательности труда в организации
Психология 		Курсовая работа
35 стр.

Искать другие темы


Задайте свой вопрос по вашей теме

Гладышева Марина Михайловна

marina@studentochka.ru
+7 911 822-56-12
с 9 до 21 ч. по Москве.
Контакты
marina@studentochka.ru
+7 911 822-56-12
с 9 до 21 ч. по Москве.
Поделиться
Мы в социальных сетях
Реклама



Отзывы
Рамиль
От души спасибо! Ты мой спаситель!