Год выпуска: 2011 Автор: Mohammad Jobair Saskai Издательство: LAP Lambert Academic Publishing Страниц: 60 ISBN: 9783838397405
Описание
The objective of this report or thesis analysis is to discover strategic problem McDonald could face in Afghanistan, causes attribute to these problems, and provide comprehensive information and solution for the company's future growth and expansion. In recent years, McDonald expanded and increased its operation and growth in some other countries for the first time such as Kazakhstan, Montenegro and Algeria during the 2003 to December 2008; meanwhile, the corporation allows interested franchisees to open chains only to places approved by them to make sure that entrepreneurs can reap the biggest financial benefits, and the core competency of McDonald's is provision of standardized fast and cheap food through its wide franchising networks. So in this case if McDonald's come to Afghanistan and start its franchises over there, could McDonald's reap the biggest financial benefits or not.
