Год выпуска: 2011 Автор: Mauro Michele Sibilia Издательство: LAP Lambert Academic Publishing Страниц: 72 ISBN: 9783845405025
Описание
What are the levers behind the performance of a specific firm? Many possible answers might come to the reader’s mind: strategy, financial situation, marketing capabilities … in two words: competitive advantage.This book tries to include Organizational Capability into the equation of company performance. The starting point is the definition of competitive advantage by D. Ulrich; from this cornerstone, I try to develop a comprehensive framework to capture the presence of Organizational Capability in a company and to assess its impact on the firm’s specific competitive advantage.The aim is not to create the ultimate solution to the problem of measuring the reasons behind competitive advantage but to create a starting point to foster the further debate and development of more far-reaching models.
