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Strategic Risk Identification and Evaluation


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Год выпуска: 2013
Автор: Yong Wang,Yimiao Wang and Jun Li
Издательство: LAP Lambert Academic Publishing
Страниц: 308
ISBN: 9783659472435
Описание
 Nowadays, enterprises are facing more changes and uncertainties, for the airlines, they are facing the greatest and complex challenges. It is time to manage airlines from the points of risk and strategy. And strategy risk should be managed systemically and comprehensively. Strategy management consists of strategy position, strategy choice and strategy implementation generally. In order to identify sub-factors, work-risk analysis and expert interview are used. Based on the data from many experts, 16 strategy risks (sub-factors) are generated. Analytic Network Process (ANP) is one useful method created by American professor Saaty. Superdecisions is the software which facilitates the calculation of ANP. Based on the understanding from 20 experts, the airline industry strategy risk levels were evaluated in three layers, strict control layer, control layer and watching layer. Combined with fuzzy evaluation method, it evaluated the strategy risks of 12 Chinese airlines companies and...

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