Investigating the Customer Acceptance of eBanking in Pakistan Год выпуска: 2013Автор: Muhammad SiddiqueИздательство: LAP Lambert Academic PublishingСтраниц: 132ISBN: 9783659370021Описание This book is about the Customer Acceptance of eBanking. Here, major determinents of customer acceptance are identified and discussed. Moreover, the effects of demographics on customer acceptance has been seen, by using both theoretical and empirical data. The author hopes that this book may result a helpful guideline for its readers in understanding the user acceptance of new technologies. MUHAMMAD SIDDIQUE
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