Год выпуска: 2011 Автор: Pascal BELLO Издательство: LAP Lambert Academic Publishing Страниц: 116 ISBN: 9783844324198
Описание
This document aims at better presenting the reasons behind the success of cameroonian SMEs in foreing market. We started out from a literature, according to which Cameroonian SMEs are characterized by limited financial resources, unqualified staff, weak commercial power, insufficient research–development and innovation, low turnover and ageing technologies in comparison to their competitors from other continents. Such characteristics cannot enable a SME to stay abreast in a sustainable manner in foreing market. Yet, other studies reveal the existence of Cameroonian SMEs with markets abroad that have already gone beyond the start-off point (5 years).The objective of this work is to identify the strategies of these enterprises and their performances. To attain this objective, we have mobilized existing work. These were completed by an empirical study on forty-one Cameroonian SMEs. The results obtained indicated that Cameroonian SMEs remain in foreign markets because they tailored to the...
Лилия, огромное спасибо за проделанную работу и оперативность выполнения! Работу защитила на отлично. Преподаватель была удовлетворена. Очень понравилась используемая литература. Мне бы в дальнейшем хотелось обратиться именно к Вам с сопровождением диплома (если это возможно).