Год выпуска: 2010 Автор: Marcelo Altoe Издательство: LAP Lambert Academic Publishing Страниц: 72 ISBN: 9783838374895
Описание
In the past decades, the environment in which firms work has fundamentally changed. The same is happening in the higher education marketplace. Technology, globalisation and competition are changing its context worldwide. Furthermore, the international dimension of higher education and the rise of the knowledge-based economy are reshaping the realities of this sector. Internationalisation is inevitable for educational institutions to achieve recognition and compete globally. Due to the lack of research about the internationalisation of Brazilian educational institutions, a qualitative study based on the case of Fundacao Dom Cabral will explore the development of its internationalisation strategy in the light of existent theories. Moreover, it will analyse the internationalisation drivers (enhance brand reputation to the domestic market and become an international reference in executive education) and strategies (international alliances and good use of opportunities) of a higher...
