Год выпуска: 2011 Автор: M. S. Thomsen,A. Govender and B. L. Jacobsen Издательство: LAP Lambert Academic Publishing Страниц: 284 ISBN: 9783844300420
Описание
This print endeavours to formulate an alternate research method, drawing inspiration and attributes from the anthropological discipline together with literature on user driven innovation, in order to construct a generic applied research method that is conducive to understanding consumers and discovering their latent demands, all for the purposes of generating innovative new product development ideas for organisations.
