Год выпуска: 2014 Автор: Debashis Saha Издательство: LAP Lambert Academic Publishing Страниц: 76 ISBN: 9783659374944
Описание
As we know that Globalization has created new opportunities for companies to enter new foreign markets to improve product growth and profitability. Due to these reasons not only large companies but also small and medium size companies are also interested for foreign investment. Medium size companies often do not have sufficient resources and experiences to investigate a major investment decision. It is always important to develop a decision making structure in order to invest into a new companies situated into foreign country. The aim of the book is to develop a decision structure which can help medium size German companies to enter into the new foreign (Turkish non-life insurance) market for investment.
